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AAG’s founders established a culture based on their own partnership and friendship. We partner with whom we do business and maintain a shared sense of ownership across the firm.

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Today these core values remain ingrained in every aspect of our organization. They are also reflected by the values we live by:

Teamwork

Teamwork is at the heart of how we operate. We take enormous pride in our one-firm approach, operating proactively and collaboratively across businesses and geographies to achieve the best possible results. We continually look to help one another and work together towards common goals. We know from experience that we can achieve much more collectively than any of us could individually. In keeping with this approach, every advisor at the firm has an equity interest in Apex and shares in our success.

Integrity

We conduct ourselves with integrity in everything we do. Our reputation — as individuals and as a firm — is paramount. Our word is our bond - “we say what we mean, and we do what we say.” As a learning organization, we are self-critical — acknowledging our mistakes and trying always to learn from them.

Relationship-Driven

People do business with people they like and trust. As a relationship-driven firm, we are deeply committed to building and sustaining long-term internal and external partnerships, grounded in trust and transparency. We know it takes years to build a strong partnership and reputation, while they can be ruined in just a few minutes. We seek continually to understand and align the interests of all stakeholders, and we treat everyone with fairness, compassion, and respect. We believe that “arrogance kills” and has no place at AAG.

Accountability

We readily accept accountability for our actions, inactions and decisions, both individually and as a firm. We also embrace the implied responsibilities of our one-firm approach: the obligation to speak up and say what we think and to respect and listen to our colleagues. We have the institutional and personal fortitude to say “no,” even at the eleventh hour. We deliver on our commitments — to our clients, our partners, and one another.

Innovation

We are determined to be innovative: questioning accepted wisdom, creating new ideas, offering new approaches, and never resting on our laurels. We are self-starters with a willingness to take prudent risks and find creative solutions to our stakeholders’ needs. We work passionately to retain the entrepreneurial spirit that created our firm and to fight against organizational politics and bureaucracy.

Excellence

We aspire to be the best at what we do and to lead by example. We set high personal and company standards, and then consistently try to exceed them. We attract self-motivated, highly capable, results-oriented people and invest heavily in their development. Our focus on impact and results creates a vibrant and meritocratic environment, directly linking individual performance with the firm’s success.

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